eBay to display Google Ads

ebay to display google adseBay is set to display Google Ads, in a deal that will specifically utilize Google's "click-to-call" ads linking up shoppers with merchants.

eBay and Google made the announcements Monday, with both companies aiming at complementing each others strengths. Google will be the sole provider of text-based ads found on eBay. In the deal, eBay will be working closer with Google to optimize its online ads. In an effort to streamline the process of connecting shoppers with auction listings. The click-to-call ads that Google has developed, leveraging both Google and Skype's functionality in auctions to bring buyers and merchants or advertisers in touch directly.

The Google, eBay deal will start testing in early 2007. On a side note, I have personally noticed quite a bit more eBay results in Google search queries within the past month. I'm not sure if there has been some early testing going on, but it looks like eBay, and eBay auctioneers are working on some better Search Engine Optimization techniques.

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