Google launches Custom Search Engines

http://www.google.com/press/Google launched a customizable search engine today. This is a program where both individuals and organizations can build a search that will produce results that accommodate their audience requests better, in no time at all. Not only will the searches be tailored to website visitors with prioritized results and the ability to allow other user contribute to the search index, but the results can be monetized with Google AdSense. Thus displaying advertisements where site owners can make money. The customizable search engine will also be modifiable so that it is branded for users s pecific applications. Google built the Custom Search Engine to make it easy for anyone to create a search engine about their favorite topics.

In order to begin creating a search engine, users go to http://www.google.com/coop/cse/ and select the websites or pages they would like to include into their index under their Google Account username. Users can then have the opportunity to restrict or increasing ranking for results. And in order to better fit the engine into their website, users can customize the look and feel.

Some examples of the Custom Search Engine can be seen at JumpUp.com, and RealClimate.org.

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