Has Yahoo Picked Marketing as Its Game? (Liz Gannes/GigaOM)

Has Yahoo Picked Marketing as Its Game?  —  Yahoo is cooking up new media model — one that involves creating little-to-no content.  The company is harnessing its ability to build online audiences around brands, something it trumpeted at a media lunch held Tuesday at its Sunnyvale headquarters.

Source:   GigaOM
Author:   Liz Gannes
Link:   http://gigaom.com/2007/01/30/has-yahoo-picked…

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