Calacanis launches human based search engine, Mahalo

mahalo human powered search

Jason Calacanis, the man behind the Weblogs Inc empire, (that this blog is a part of) has officially announced his latest project, Mahalo, and its main goal is to help people - a lot. Jason has kept a great number of people itching to know what he's been working on during his Entrepreneur in Action at Sequoia Capital and the news was dropped today at the Wall Street Journal's D conference.

Mahalo (thank you, in Hawaiian) plays off what Yahoo and Ask did way back in the early days of the internet and what DMOZ is still well known for today, indexing internet content by hand. However Mahalo spices things up to provide much better end results for users. But how can people do this better then say for instance, Google's machines? Typically when searching Google, Yahoo, or other machine based search engines, top quality results can get lost in the mix, and a real deep quality search might not get made. Mahalo's search guides that compile these results do use top locations like Google, Yahoo, Ask, MSN, Flickr, Delicious and other services to create clean and organized results, except they aim to get the best results possible for users. Could it ever beat out Google? No, they really are not in competition, but it sure can provide an additional location to search for more accurate and higher quality results.

The 40 person team behind Mahalo currently has the top 4,000 search engine result pages complete so far in the initial Alpha launch, and hopes to have over 10,000 by the end of 2007.

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