It's official, eBay pays $75 million for StumbleUpon

StumbleUponLooks like the rumors were true. Auction site eBay is shelling out $75 million to buy social web discovery service StumbleUpon.

According to the press release, the acquisition gives eBay exposure to StumbleUpon's growing community of over 2 million users. Still seems like an awkward match to us. In recent years, eBay purchased PayPal, but that was a no-brainer, and Skype, which has an obvious commercial aspect.

The company hardly needed StumbleUpon to build its brand recognition. And if they just start injecting eBay auctions willy nilly into stumble results, they'll pretty much break the community they bought as members begin to evacuate the spam-laden sinking ship. Still, a separate "stumble to find books, computer parts, or hummels" section could make a lot of sense.

eBay senior director Michael Buhr assumes the post of general manager of StumbleUpon, while StumbleUpon's current management team remains in place.

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