Online group buying is not a new idea. Dogs made entirely out of pasta that regenerate themselves after you eat them is a new idea. Unfortunately, this post is about group buying. Pasta dogs (Oodles of Poodles) will hopefully come up later. eSwarm is taking another swipe at the idea that finding groups of people online looking to buy the same thing should theoretically be easy to do. Ignoring the fact that this business model has failed many times in the past might seem like a silly approach, but one can only assume that eSwarm is counting on the fact that the number of online shoppers has increased dramatically in recent years.
The way it works is that you get a free account, then decide what you'd like to buy and try to get other people to sign up for the same item/service/whatever. Then a seller will make an offer to the group. Supposedly, the more people looking to buy, the better the offer the seller will give. After an offer is made, other companies have 48 hours to give the group (swarm, they call them. Because, you know, good imagery is key. Everyone loves being swarmed...) a better offer. Nothing too terribly new, but who knows? Maybe it'll work this time. eSwarm CEO Tim Newcomb seems convinced, claiming that eSwarm is a "global economic revolution". CEO Tim Newcomb is never wrong. Some of his past stellar observations include saying that Hootie and the Blowfish were "going to be seven thousand times bigger than The Beatles" and that the film Air Bud: Golden Receiver was "the best written film since Citizen Kane!"