Google Gadget Ads

Google Gadget AdsIt's hard to escape online ads, and now Google has rolled out another ad format in order to take control of another piece of the ad pie and make it more dynamic and interesting. Ads in Google's Gadgets.

The AdWords Gadget program has been built to quite simply turn widgets into ads. These websites within websites can draw in dynamic content including data feeds, maps, images, audio, Flash, HTML and JavaScript content to serve an audience in over 100 countries with no hosting charges attached. The ads can then be embedded and users of your brand can share them amongst friends. Built on the iGoogle platform, companies like AOL and IBM are already using them to drive traffic.

With widgets and gadgets being so easy to embed into social networks and websites, there is surely no stopping Google from deploying these into such high profile locations as MySpace and Facebook.

Check out some samples of the Google Gadgets.

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