Google has quietly announced some new features for Analytics, its web tracking tool. They seem small, but these additional tracking features will provide much greater insight into what is going on your website since you can't always peer over visitors' shoulders to watch.
The updates include:
- Site Search Tracking - Users will now be able to tell exactly what keywords visitors searched for on your site, and where these searches end up.
- Event Tracking - Currently in a limited beta test, these website reports will show how users interact with various multimedia aspects on your site, including flash and Ajax without messing with pageview metrics.
- Outbound link Tracking - Also in a limited beta test rolling out in the next few weeks, reports will show what links website visitors click on that direct them to an outside site.