HowStuffWorks finds a new home at Discovery

HowStuffWorks finds a new home at DiscoveryHowStuffWorks has gotten Discovered. The nine year old website that basically explains how stuff works, has been bought by Discovery Communications, the company behind the Discovery Channel, TLC and Animal Planet for $250 Million.

This move, combined with the another recent purchase, pushes Discovery's web strategy by enabling them to bring their large amount of content to the web which includes over 100,000 hours of documentary. Discovery's own array of websites have not been terribly successful in drawing traffic, hence the acquisition of targeted properties that do have a successful online following.

HowStuffWorks founder Marshall Brain has built the site's content primarily around topics that are the results of searches performed in Google.

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