Verizon FIOS customers getting searchjacked

Searchjacked recently?
It appears that Google and Yahoo aren't the only game in town when it comes to search, though they may be the only ones not benefiting from an arguably underhanded tactic called searchjacking. When you key in a typo on Google, you're often given a suggestion, a la "did you mean to say" followed by what Google thinks is the actual keyword you fat-fingered.

But, if you're a Verizon FIOS customer, you may have ended up at a Verizon-branded search page without even trying, because the big telco sometimes takes a different approach with your typos. That is, if you mistype a URL into your browser on the high-speed fiber service, there's a decent chance you'll end up at Verizon's search page instead of the familiar 'Page Cannot be Displayed' message.

The term searchjacking was first used to describe Internet Explorer's tendency to redirect user's to a Microsoft-branded search page when they've mis-typed a URL or experience a DNS name lookup failure. Well, it looks like Verizon has decided to take the low road as well. The objective, of course, is to sell ads on Verizon's customer portal. But one wonders just how large the accidental content delivery market really is.

No comments:

Recent Posts