Hulu plans to go international

Online video site Hulu has become one of the most popular video portals in the internet over the past year. It showcases high quality content from major television and film studios with fewer commercials than you'd see if you watched the same programs on TV. But Hulu has faced one major hurdle: The company doesn't have deals in place to distribute that content outside of the US, which is why international users are typically met with a message telling them that videos aren't available when they visit the site.

Hulu's been planning to go global for a while now, but it looks like the company could be a bit closer. PaidContent reports that the company has hired a new vice president to oversee international operations.

It seems likely that one of the first areas outside the US that Hulu will be available will be the UK. What I'd love to see is a reciprocal relationship, where in addition to streaming US content to British viewers, Hulu could work out a deal to distribute BBC content in the US.

No comments:

Recent Posts