This month Trucks launched Moogis, a web site that allows subscribers to watch all 15 of the Allman Brother's concerts at the Beacon Theater in New York this month live as they happen. Once the concerts are over, you can watch them any time you like for up to 6 months. The price? $125.
Compared to the price of an album of music on iTunes, that sounds pretty expensive. But compared to the price of a single front row concert ticket, it's not so bad. And the video streams are available in high definition, from multiple angles, meaning you get a better view than you would if you were in the theater. And nobody's going to spill beer on you, (unless your house is a bit rowdier than mine).
Trucks hopes to expand the service to include performances by other bands soon. And I think die-hard music fans would be willing to pay for this kind of access to performances. But I have to wonder whether the price is too high. Because let's face it, sitting in front of your computer or TV and watching a concert isn't the same thing as being there. It's hard to justify paying a price as if you were.