MTV Music: Hulu for music videos, or too little too late?

MTV Music
MTV launched a new music video hub today at And it looks remarkably like online video site Hulu. Except instead of hosting hundreds of movies and TV shows, the site hosts thousands of music videos.

The site has a nice mix of new and older videos. You can watch videos on the site or embed them on another web page. And you can watch in full screen.

There's also a handy "similar artists" feature that will let you know that if you like Tori Amos you might want to look for videos from Fiona Apple. But the recommendation engine is far from perfect. For example, when you click on the page for Mike Doughty, you'll discover that Jack Johnson is a similar artist, but there's no link to the 5 music videos from Soul Coughing, the band Mike Doughty used to perform with.

The biggest challenge MTV Music faces is the fact that there are dozens, if not hundreds of places to find the exact same content on the internet, and then some. You can find a much wider selection of music videos on YouTube or dozens of other online video sites than you can on MTV Music. It's true that some of those videos may not have been uploaded legally, but they're out there.

So while Hulu is one of the few places you can go for free, legal, and full length TV episodes, MTV Music is jsut the latest music video portal to hit the web. And while the web page is new, it's not like MTV hasn't had hundreds of music videos on its website for years.

[via Silicon Alley Insider]

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