Newssift: business-oriented news trend browser

Newssift is a way to gauge the media buzz around various business topics, companies and people. It analyzes qualitative data from a whole bunch of news sources, and lets you browse stories on a subject and see if the overall media vibe is positive or negative. It strikes me as a sort of Metacritic or Rotten Tomatoes for the business world.

Newssift has a search feature, and also a list of popular topics to browse from the front page. You can combine more than one topic into a single search, and save searches if you want to keep up to date on them. Newssift also shows a breakdown of the sources on a specific topic, so you know how many stories are coming from newspapers, TV or blogs. I'm not in the financial field, so I'm not sure how useful a tool Newssift is, but it's definitely an interesting experiment.

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