Redlasso rises from the ashes, set to offer TV clips from Fox

Redlasso
Redlasso is a company that made a big splash last year by offering bloggers and web publishers the chance to find and embed television clips on their web sites. And then it was hit by lawsuits from NBC and FOX and it sort of faded away into oblivion.

Now Redlasso says the suits have been settled and the company has reached an agreement with Fox News Corp to distribute clips from local Fox affiliate stations. Clips from local news reports and other content will be available. And Redlasso will split advertising revenue with Fox.

It's interesting that Redlasso will be providing local content and not material from FOX's national programming. Techcrunch infers that this means the relationship is a trial run. It could also be an attempt to figure out a new way to monetize local news content at a time when local news outlets are having a hard time keeping afloat.

[via Business Insider]

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